Product Development vs. Customer Development
Steve Case makes a strong case that the major reason for startup failure is the use of the classic Product Development management process rather than the emerging Customer Development process. The Customer Development Model is an excellent slide show on the subject.
I am considering how to apply these concepts to “Saxworks”, my new small business.
I’ve been reading his book and it is fantastic. I have committed many of the mistakes he talks about when starting companies. It’s imperative that we move onto models that acknowledge we don’t know as much as we think we know, and build groups that are optimized to discover customer need as a part of product development.