The Death of My Startup
Abrevity, the start-up company I co-founded in 2003, was shut down during August for many reasons that I am not going to discuss here. I purposely delayed this post until all interested parties had time to officially hear the news.
When we started Abrevity I was both emotionally and economically comfortable with the handful of probable start-up outcomes which are:
1. A Huge Success
2. A Moderate Success
3. A Living Death (The company has enough revenue to be alive but cannot grow.)
4. A Complete Failure
I would highly recommend that anyone involved with starting or joining a start-up company should clearly be able to visualize the personal consequences all of these outcomes before joining a start-up or starting a company.
My enthusiasm for new companies is still strong as I have recently restarted one of my earlier small business companies “Saxworks” and filed a patent application for its new saxophone accessory product.